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WHAT IS ELEARNING?
To develop a company it's important to provide its employees with updated knowledge because their expertise and skills could be out of date. The reasons are listed below:
- Changes in labour-market, in economic area or new regulations;
- Change of technological process;
- Acquisition of new equipment.
A company needs to develop a structure of corporate eLearning to ensure its succss, achieve current or strategic aims, and issue competing products or high-quality services.
Offer ongoing trainings as well as short-term programs that help to update skills and knowledge and perfect them in a short period of time. That enables the staff to get acquainted with new technological processes, to gain knowledge how to work on new modern equipment or to apply and practice different ways of providing high-quality services. Corporate eLearning for staff members is a very important strategic goal of effective HR-management. Many companies use eLearning to train new recruits and perform continuing education for its employees.
It's quite profitable to train staff using eLearning technologies for efficiency and cost savings, retaining highly-qualified staff and ensuring a good reputation for the company. Modern eLearning tools enable companies to train staff without taking them away from work processes, to carry out assessments, and to upgrade qualification of the staff.
eLearning is used in different branches of production, service or commercial sectors in different formats for different goals. eLearning helps to gain necessary knowledge and skills and upgrade qualifications for employees holding certain positions, to perform assessments, tests, certifications and approving qualifications. eLearning is often used for management team-members. Difficult cases, simulations, and training packages are offered separately for employees and managers. Financial and service organizations can use only eLearning for certain positions like operators, support team and others.
eLearning types for different positions
eLearning type depends on positions within a company.
- Interactive eLearning courses are perfect for employees who perform strictly regulated activities with specific instructions, strict order of working operations, and professional rules. These are positions like cashiers, operators, etc. For this category eLearning is an easy way to gain necessary information and skills, to test their knowledge of service instructions, industrial safety standards and other regulations.
- eLearning courses in addition to practical lessons are the best solution for positions with variable activities. Such complex training programs enables employers to increase the efficacy of studying when the theory is followed up by practice. This format is the most appropriate for managers, instructors, and service employees.
- The format of company introduction courses is viable to train new recruits for any position. This introduction course involves an interactive presentation to familiarize new staff with a company and their policies.
Testing is the easiest way to check knowledge. Hard copies are difficult to work with and sometimes there could be mistakes while scanning. That's why more companies choose the electronic version. Specialized systems include the ability to gather test statistics.
Screencast is a digital recording of computer screen output demonstrated to learners. For example, this eLearning format is good for users to learn new software.
Webinars are the transmission of seminars, courses, and lessons through the Internet in real time so it's quite similar to traditional classroom studies. A positive aspect of this format is that learners can ask the expert questions and get answers right then and there. There are special websites to create webinars so there is no need to install additional software.
The difference between screencasts and educational courses is that the courses can include video and graphics as well as additional effects: filters, cuts from video to slides, etc.
This represents interactive lessons with virtual characters who ask users questions and have different reactions depending on the chosen answer. It enables companies to create real situations like a conversation between a salesman and a client in a safe environment. This helps the learner to resolve conflicts, manage the staff and interact with clients.
Slide courses represent fully functional lessons that enable employers to educate employees as well as assess their knowledge of the material. The course can include text with graphics, text or dialog simulation. For example, electronic exams can be included for employees to receive certification before using complex equipment.
VR-training is a virtual course using VR-technologies. Today the development of such software is too long and expensive so almost no-one uses it. The price for development of VR-training starts at $4,900 and takes a minimum of 2 months: the more complex the training – the higher its price.
Advantages of eLearning:
Learner can create his own schedule and study at any convenient time. To get an education he just needs a computer and the Internet.
Interesting seminars, trainings and courses are available in different cities and countries. If you want to attend, you will need money for travel. But if you choose eLearning, you can watch the training from home and save a lot of money.
Consolidation of knowledge
When you get your university degree your education is not complete, you should regularly refresh and update your knowledge to be a highly professional specialist. The easiest way is continuing education – you can just read articles or watch videos of your specialization or take additional educational courses in case you have not worked in your profession for a number of years.
Disadvantages of eLearning:
- Not all professions can be learned through eLearning tools
- Strong self-motivation
eLearning localization. Why localize?
As revealed by statistics, taking courses in one’s native language are more effective and sometimes it's the only possible way, that's why there is a need to localize eLearning courses. Localization goes beyond linguistic conversion of traditional translation. It involves using words and sentences that resonate with a specific market. When using a translation that has been adapted for the local area, you will get more interest from the audience. You don’t just speak their language – you speak like a local resident.
Adaptation of screens that reflect local culture, holidays or feelings is another aspect of eLearning localization. Under eLearning localization, we also include the best words to appeal to Russian users, by adapting operating situations, national holidays, etc. into language that matches Russian culture. We need to make those changes before the text is translated.